Video Network
Here are Todays Amazing Video Network Deals
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More Great Information on Video Network:
What is the Point of an IAB Certification? by Scott R Duglase
When it comes to building a network of video content and advertising, being able to show to both content providers and advertisers that there is a level of consistency and quality is important. The Interactive Advertising Bureau has developed layers of standards for online advertising to ensure both content providers and advertisers are able to work together with a measurable level of quality that a standard provides. This means any company that has an IAB certification has passed stringent standards that ensure consistent levels of transparency, brand protection and quality.
The internet first discovered that an advertising model would be effective in the mid 1990’s. At that point in time, without standards in place, content providers and advertisers had neither a way to guarantee any level of consistency nor a way to ensure advertising dollars were being used effectively. Big advertisers didn’t want to commit to the internet because so few were exposed to it, and content providers had real issues maintaining their sites or inventories because of the cost. As the popularity of the internet grew, so did the amount of advertising which lead third party companies to find ways of measuring usage and advertising efficacy. These metrics enabled the larger advertisers to start investing.
As the internet has developed, finding ways to maintain a level of consistency has been slowly incorporated into the advertising model, thus leading to standards development. With the IAB leading the way in standards certification, any company that goes through the process to receive the IAB certification is seen as a company that is going to provide consistent value for the dollar. Because of this value and the positive effect within the industry for the company, putting forth the months of effort to receive the IAB certification is worth it.
Working with companies with an IAB certification gives content providers and advertisers both the confidence they need to work through networks and exchanges. By going through the IAB process enables exchanges to refine and develop ways to be more transparent for content providers and advertisers, as well as adding levels of brand protection because of the certification process. Be confident in what you’re doing by working with companies that do have, or are working towards the IAB certification. Being able to have those added levels of protection for your dollars will be well worth the effort in developing a relationship with companies like that.
Getting a certification from the Interactive Advertising Bureau was something Scott Duglase knew would make a difference in his workplace. SpotXchange helps advertisers achieve their campaign goals with video and internet video advertising.
Article Source: http://www.earticlesonline.com/Article/What-is-the-Point-of-an-IAB-Certification-/967086
Tags: software, tv, video, video network design, video network inc, video network server, video networking sites, video networks, videos, web2.0