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Why You Need Cross Chaanel Marketing For Your Local Business Marketing in 2012 by Hari Luker

Fear Fear Fear, this is all you seem to hear in todays news and media, this can be in Newspapers, News channels, Radio stations...and sometimes you just become numb to â€fear’.

The only fear their projecting is there own, their own fear because they know one channel of communication isn't working for them like it used to.

But if you're smart, you’ll see the many platforms and channels out there to be leveraged. Some of which you're targeted with everyday - mobile, voicemail, social media, email, direct mail.

Yes, all these are channels we use multiple times daily. But when you open your eyes, you'll see the opportunities for leveraging all these new and old platforms, channels of communication, and how the simple fact of just bringing them together allows you to touch and communicate with customers/clients on a whole new level!

Imagine, you will now be able scale and multiply these technologies to reach out to your new and existing clients in ways they have never witnessed before...It’s different, it’s more personal and it works!

Interested...Here’s a quick test.

To experience a real life example of this Cross Channel Marketing method try this:

Choose from one of the following methods to opt in: (I have not included the QR code or website opt in for this campaign)
Dial: +1 (260) 440-3900 & leave your name and email
SMS Longcode: Text your name, email, to +1 (260) 440-3900
SMS Shortcode: Text your name, email, and the keyword 41521 to 58885
Dial Toll-Free +1 (866) 603-3995 and enter PIN #: 41521 & leave your name and email

This campaign was designed to present to new contacts, to make sure they have all my contact info, and they know how to contact me in the future. I leave my details with them on 3 different channels, and it happens all in front of their eyes within minutes, while I’m standing in front of them...try it!

If you don’t want to try, that’s totally cool, but please keep reading...

You see, the modern consumer isn't a sitting duck. Customer X doesn't sit still today, and they don’t sit around waiting for you just to send them emails or make a phone call, they’re struggling to keep up with all the info... Updating their Facebook status via mobile phone, catching up on recent headlines on their tablet, replaying to emails, logging into the occasional webinar on their laptop, and educating themselves by listening to weekly podcasts.

You can see that the modern day consumerâ€which by chance is you and I, are movie targets.

Leading software giant Oracle released recent results this year that 78% of consumers are using 2 or more communication channels before making a buying decision, and 33% use 3 or more.

This could be simply picking the top results of the organic search listings, then backing it up by reading all the reviews on the local directories such as Google Places and Yelp...Some will ask friends and family on social media, while others may go as in depth as reading your latest blog post (if you have one) to decide if you class as a trusted authority figure in your specialty.

So you can see this is a big problem if you’re limiting yourself to one single channel with your marketing,

But in the true entrepreneurs eyes this is a huge opportunity.

In short. If you understand how to powerfully leverage the 4 marketing channels you find available to the masses, and can intelligently start combining, email, social, mobile, direct mail and then some, such as voicemail, QR codes and evergreen webinars!

In turn you build relationship, increase reputation, all through integrating and leveraging what is available today with one tool.

Take a look at the modern day consumers arsenal of tools they use to communicate and intake information, smart phones, computer, tablets, digital cameras and iPods. They all do a good job, but their not all integrated.

An example here of an integrated product would be the iPhone, it does all the above fairly well, you can take pictures, Watch Video, listen to music, send email and of course text and talk to people. But when broken down, it doesn't do it as well as what the single units do.

Thing is, what it lacks in power, it more than makes up for because it’s INTEGRATED.

It's a single tool with multiple functionality, and communicates between those functions.

What I’m talking about is Cross Channel Marketing. Picture this:

Bob is a local business financial adviser. The number 1 lead generation method for Bob is monthly seminars. Currently Bob and his assistant use email to tell current prospects about the upcoming seminar and rely on word and mouth to spread the word...

Direct mail and texts could be used, but they would have to sign up with 2 different additional providers, all adding to expenses, communication time, set up time and monitoring.

Once the the event is done, if the prospects didn’t schedule an appointment, chances are they don’t hear from Phil until they receive another email about next event...and so on.

If Bob were to leverage and integrate with Cross Channel Marketing, here's what his event could look like.

Using QR codes, text campaigns, email and direct mail all set up and customized in one morning and not having to touch again. Bob can market his seminar reaching many new prospects on different channels and locations where his emails couldn’t reach or were just purely overlooked. Helping boost his opt-in rate.

Each prospect who RSVPs through the site is entered into the same funnel which drip feeds educational information about Bob and this company during the upcoming days about the event, so new prospects get to know more about the guy their going to be listening to...building the relationship!

On the day of the event the system sends out texts and maybe a personal voice mail 1-2 hours before the event to remind prospects - in return boosting attendance rates.

After the event is finished Bob may have proactively scheduled to text participants on the drive home and say thank you, and inform them they will have an email waiting for them. So by the time they get home, the email is there, again to say thank you, and provide them with a copy of the presentation slides, a copy of an appointment sheet and how to get in contact with him.

The next morning you could drop them a voice mail with another personal recorded message again saying thanks and if they would like to schedule a consultation....

You can see how it works! This is just one easy and basic example. With Cross Channel Marketing you multiply your bottom line effectiveness, build customer lists, automatically follow up, stay in contact and build relationships on a more personal level...on a level that sets you apart from ALL your competition!!

...Now who doesn't want that?

I congratulate you if you made it this far on this post...I kind of got carried away!

Hari’s passion and practice in internet marketing, marketing consulting and business growth is brought to light through his company Local Honcho. You regularly find him out talking to small business owners, putting a vary of talents together to provide business growth to their business in ways they have never witnessed. You can keep upto date on what Hari is up at http://www.localhoncho.com/category/blog/

Article Source: http://www.earticlesonline.com/Article/Why-You-Need-Cross-Chaanel-Marketing-For-Your-Local-Business-Marketing-in-2012/1304082

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This entry was posted on Friday, July 28th, 2006 at 11:17 pm and is filed under Surveillance. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.