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Goo2o’s equation for ecommerce success by reemagaryali

There has been a tremendous growth of the ecommerce industry in India due to the growing trend of online shopping among customers. As a result, majority of merchants are taking their businesses online.
It is not easy to make your way through the highly competitive ecommerce market but it is not impossible as well. Among the countless internet entrepreneurs, taking a lead could be easier if your business is backed up by a well defined structure. As the ecommerce world evolves and becomes more sophisticated, however, success for these smaller merchants has become more challenging. Focusing on this need of the hour, Goo2o Technologies Pvt. Ltd has developed an equation to provide an ultimate ecommerce solution to all the Small and large enterprises.

Introducing the Goo2o equation

Goo2o develops and delivers e-commerce solutions with an underlying equation, which goes:

Ecommerce Success = Technology + Design + Promotion + Operations x Customer Experience

The main idea behind this equation is to follow a 360 approach so as to create a point-of-difference for the Goo2o stores. By providing superior technology, intelligent design, seamless operations & effective promotional tools multiplied with an exceptional customer experience, Goo2o ensures ecommerce success for all its stores owners. Now let’s discuss how these individual components are adding value to the overall success of an ecommerce business.

Technology:

Goo2o is continuously involved in innovating and developing intelligent applications to serve the needs of online businesses of all sizes. At Goo2o, the technical & development processes are driven by three underlying principles †security, speed & scalability.
Goo2o uses industry leading technologies to protect the payment related sensitive information at all the possible leakage points like customer’s computer, transmission mode and web server. Some of the techniques include SSL (secured socket layer) encryption, PCI DSS (Payment Card Industry Data Security Standards) compliance and intrusion detection system for monitoring any unauthorized success.
Goo2o has identified that higher speed can be achieved not just by better infrastructure, but also by using a combination of various techniques like CDN (content delivery network) for redistributing the data, minimal round trips between server & browser and intelligent compression system for reduced sizes.Goo2o designs each of its e-commerce applications keeping in mind that the cost should not increase drastically when the size of data increases. This is achieved by modeling the data structures and using a load balancer for transferring the requests to multiple server locations.

Design:

The designing team plans the look and feel of your Goo2o store by balancing user expectations and business requirements to give your e-commerce site the extra edge it deserves. At goo2o, the designs of store templates are refined and customized to ensure that your site is visually coherent and business efficient. The main focus of the design team is to keep it simple, usable and attractive.
The basic premise is to make it easy for your visitors to find what they need and to finish the conversion funnel from choosing the product to getting to your shopping cart and finally to finishing the payment process. Also, to make your store attractive, the designers focus a lot on information arrangement throughout the pages of your website. Some of the techniques include removing unnecessary items, keeping the cart accessible at all the times and last but not the least, effective â€add to cart’, â€sign up’ and â€proceed to checkout’ buttons to ensure high conversion rates.

Promotions:

Goo2o believes in making your store the command room for all your business activities. So, whether it’s reaching out to customers or getting the attention your stores deserves, they have got you covered. The promotional activities at Goo2o are always focused towards attracting the target audience, building store traffic and ensuring repeat visits.
For attracting the target audience, the stores are broadcasted on various search engines & are also integrated with social media tools like facebook, twitter & linkedin. To make sure that Goo2o store achieves the desired results, focus is laid towards marketing tactics and understanding customer’s behavior. This helps in achieving higher conversion rates for your store. Besides all this, Goo2o keeps customer’s store experience as its priority, as this defines their level of satisfaction and eventually the possibility of them visiting again.

Operations:
Goo2o not just builds your online store, but also offers an end to end solution for managing operations involved in e-commerce business from maintaining the online catalog, receiving payment for an order and delivering the product to the customer.
As far as catalog management is concerned, Creation of catalog is divided into few simple steps and each step is accompanied with tips, guidelines and detailed instructions. Also, Quantity of product is continuously tracked using automated inventory tracking method and notification alerts are sent to store owner whenever attention is necessary. Order fulfillment process is made easier on Goo2o stores as the store owners can schedule a pickup with their service partner Blue Dart, who is then responsible to deliver the item to customer. This is a premium service in which every shipment is insured against any lost or damage. Last but not the least; Goo2o has streamlined processing of payment by implementing a centralized checkout system on Goo2o stores which is safe and cost effective. Goo2o fraud detection system reduces fraud and manual review costs by proactively filtering out fraudulent orders.

Customer Experience

Goo2o enhances your store to provide the customers with an exceptional
experience consistently, to build and retain their loyalty & maintain high service standards. For ensuring customer satisfaction, Goo2o has developed an innovative support solution that focuses on interacting with customers, and providing a sense of personalization & care to all its customers.
Goo2o has implemented a lot of features like get satisfaction for feedback, self-help support interface to listen & solve customer’s query, online chat for instant support, instant notification system etc. with your store through which you can interact with your customers and increase customer base. Also, they have integrated highly valuable & exclusive support mechanism to your store including online chat service, faster notification (through email & SMS) and self-help support ticketing system to satisfy your visitors/customers each time they have a question.

Conclusion

As the ecommerce world evolves and becomes more sophisticated, however, success for these smaller merchants has become more challenging. Focusing on this need of the hour, Goo2o Technologies Pvt. Ltd has developed an equation to provide an ultimate ecommerce solution to all the small and large enterprises
By providing superior technology, intelligent design, seamless operations & effective promotional tools multiplied with an exceptional customer experience, Goo2o ensures ecommerce success for all its stores owners.

http://www.goo2o.com/company
http://www.goo2o.biz
http://www.bluedart.com

Article Source: http://www.earticlesonline.com/Article/Goo2o---s-equation-for-ecommerce-success/1255134

Tags: capture, compression pci, hardware, security, tools, video

This entry was posted on Monday, December 4th, 2006 at 11:22 am and is filed under Surveillance. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.